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Brand Positioning: The art of never being out of pocket
“This town ain't big enough for the both of us…” One of the most iconic lines about competition ever written was first used in a film in...
Sneheel Biswal
Nov 1, 20238 min read


How to Write Anything for ANYBODY*
Yeah. You read that right. Including the asterisk. This one is for the content writers. Writers' block: How many times have you opened...
Sneheel Biswal
Mar 5, 20225 min read


Behaviour Change: The power of beliefs - Part 3/3
Author's Note: This series took me a while to write - end to end. I finally finished it in 2022 after 3 years of re-writes, structuring...
Sneheel Biswal
Feb 21, 20226 min read


You don't understand Brand Strategy
If you think branding is good for visuals, colours and logo only, then I hope to change your mind by the end of this essay. In this post...
Sneheel Biswal
Jun 28, 20207 min read


5 Steps for your next Agile Retrospective meeting
Retrospectives - Done wrong, they feel like a massive waste of time along with confusing everyone about the purpose of the activity.
Sneheel Biswal
Mar 25, 20204 min read
Blog: Blog2
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